We’ll all be famous for 20 seconds.
A retweet, A reddit post, A Youtube clip, A meme, or just dumb luck is all it takes to being famous.
Don’t confuse being famous for merit though, that’s not how the platforms are programmed to function anymore.
It’s all about entertainment and whatever resonates.
Like that girl who sang about her Fridays or The dude that used a rented Lamborghini and hired actresses and called it a gold-digger prank.
You probably know how that works.
There’s nothing wrong with going viral, as a matter of fact; I think it’s a great opportunity.
One, if utilised properly — can lead to sustainable success.
Sustaining an audience, is difficult.
One viral-hit, and you’re forgotten after 20-seconds of fame.
One viral-hit, and great content that follows — is a sustainable strategy to retainable success.
But how does one take advantage of the opportunity?
Understand the audience,
Wait for the dust to settle, and let it filter out the ones that are there for the “Laurel or Yanny” or the ones that are there for another dose of “Eat it”.
“Weird Al” Yankovic is an a tremendous example of overnight success, in my opinion; as he self describes his release of “Eat it” (Michael Jackson’s Beat it parody, duh) as the song that shot him into the stratosphere.
What is quite unique about Weird Al is that he was not only able to come to terms with his viral success, but able to sustain it — forming a career that now spans decades and still continues to remain relevant.
His music-parodies made him a star, and the fact that he too majored in Architecture; makes him all the more likeable to me.
He remained humble, respectful, and much to the surprise of many — never used profanity in his music.
Who would’ve thought an individual who graduated with a degree in Architecture would go on to make it in the music industry by parodying hit songs with food references.
It’s interesting to listen to Weird Al define success and the ability with which he sustained his “viral” moment.
Take a look at him chatting to Larry King about overnight success,
So, the question is — what do you do, if and when your “viral” moment does strike?
Keep producing great content, and don’t try to please the crowd by replicating the same formula.
Evolve the idea that first hooked the audience in.
But maybe, don’t try and be this person?
…I think I just threw up in my mouth