The problem with following the trend.

In the day and age of seconds worth of attention span; it’s easy to feel lost amongst the widespread array of topics.

It’s common to latch onto a trend, a social group-think — like a lifestyle or a diet promoted for a few months until it fades away.

The problem with being a trend follower is that whilst the short span of clout may feel amazing; the dysphoria of having lost the attention of your audience is all the more daunting.

We chase affirmation, it’s human nature to want that — but when it’s driven by pleasing the masses; one will almost always find themselves at the end of a dark tunnel, as audience moves on to the next trend.

The age of YouTube pranks was a big deal; channel growth was at an all time high, douchebaggery was supremely appreciated and gratified.

Then came the downfall, the online feuds, the exposés, the underlying truth that most (if not all) is largely staged; the audience looks away, now the critics owned the stage — and that’s where the audience swept to.

Work on your terms.

We all go through existential crisis, I do pretty much every six months; feelings of being lost and not knowing what comes next is scary.

Especially when my one aim relies largely on continuing to develop my voice.

Working on your terms can be a lonely place, learn to love the loneliness.

Embracing the “me” time is crucial in finding inner-strength to coming out with works of astonishment.

The most wonderful creations didn’t rely on the creators constantly uploading sneak peaks to check if the audience would endorse it.

Criticism from the ones that are close to us, hurts the most. I know it to be true, but certainly know how to dial down the noise — resorting back my instinct of solitude and craft my skills.

Trends come and go, much like the music we once enjoyed when we were young — they evolve.

A new generation comes along and latches on to what pleases them.

The urge to stay “relevant” becomes almost cancerous; it can be destructive.

Learning to be present in the “now”, the surrounding we embody — embracing who we are and continuing on that path is much more rewarding.

Don’t be a trend follower — be a trend setter.