The new face of Real-Estate Marketing — Virtual Reality.

The research conducts an analysis of the Real-Estate market in relation to consumer behavioural patterns. The survey conducted analyses the marketing mediums available to potential buyers interested in real-estate and the integrity of the information provided within the resources. Misleading information provided by real-estate agents to attract customers, as an advertising strategy, leads to inefficiency for the buyers due to the hassle caused by the need to inspect properties physically. The research proposes a solution through Smart Property Management, a…